2023 was the first time DHA Siamwalla Exhibit at the School & Office Expo in the African Continent. The 2023 version was held the Sandton Convention Centre in the city of Johannesburg, South Africa.
This time we focuses more on our art product (Renaissance and Master Art) as we feel that there are a lot of potential for the product in South Africa as well as in the African continent as a whole. But this doesn’t mean that we neglected our filing product as we also allotted enough space to display our full filing range.
The event was quite big and feature many International company from around the world. The attendee on the other hand was very limited and feature mainly customers from South Africa and the southern region of the African continent. It was lesser then what we expected but we still received a
lot of interested for both our arts and filing items.
Overall, we expected a bit more in terms of attendees and customer engagement, but it still serves as a good experience for us and provide us a clearer picture of the market and on what we should expect if wedecide to attend this event again in the future.