Paperworld Middle East 2024 took place at the Dubai World Trade Centre from November 12–14, and D.H.A. Siamwalla Ltd. proudly took part in Hall 7 at booth no. 33 and 37. While not our first time at the show, this year marked our most ambitious participation yet—with an impressive range of products showcased across two dedicated booths: one spotlighting our art supplies and the other highlighting our office products.

This year, we created a dedicated Art Booth to truly shine a spotlight on our art products—and it worked beautifully. With its vibrant colors and eye-catching design, the booth naturally attracted visitors and drew them into our colorful world.

Inside, guests had the chance to get hands-on with our variety range of products—wax crayons, pads, and watercolor cakes—all proudly developed and manufactured by us. But the real highlight of the booth was something truly special: a sneak preview of our newest innovation in progress—Pinxx, the future of the crayon.

We invited visitors to be among the first to try Pinxx, and the feedback was overwhelmingly positive. Everyone agreed—the texture was exceptionally smooth, unlike anything currently on the market. We’re incredibly excited about this product and are working hard to get it ready for launch very soon.

Stay tuned. The future of coloring is just around the corner.